Virurl Raises $1.2M To Reward Users For Spreading Viral Content

Virurl, a startup that helps advertisers promote their content virally, is launching its public beta test today. It's also announcing that it has raised $1.2 million in seed funding. Here's how the Virurl model works: Advertisers upload the content that they want to promote, then set a campaign budget and a cost-per-click rate that they're willing to pay. Then users can browse the content and share it with their friends via social networks or email. For each click that they generate, users earn points that can be redeemed for rewards or cash. (Any proceeds from Facebook clicks are donated to a charity of the user's choice.)

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